THE OBJECTIVE
Develop a graphic identity that harmoniously accompanies the Argentine gastronomic proposal of the place.
THE SOLUTION
The logo was mainly inspired by embroidered traditions that were practiced in Argentina at the time before the Spanish conquest. In the same way, the names for some drinks and sauces were created.
The restaurant has as main icons tools that these formed a large part of the rites of the time. The color palette used in Chivito is dark symbolizing the hardness of the time. At the same time, it is given a modern twist by applying an orange foil on the logo and on some elements.