THE OBJECTIVE
Create a brand that manages to exalt and effectively communicate gourmet popcorn in a dynamic, fresh and elegant way.
THE SOLUTION
By abstracting a basic element it was possible to create a representative icon of the brand by joining it with a simple typographic selection resulting in the logo. As a color palette, we choose different shades of fun colors with a touch of elegant gold. To complete the system we create multiple unique and decorative patterns for each package, achieving a unique and authentic experience, similar to receiving a special gift.
Our design proposal offers a brand system that is fun, colorful, unique and easy to adapt in the different packages and applications that were displayed for the brand